How data helps Google develop generative

To develop and improve generative AI experiences in Search and the related machine learning technologies, Google uses people's interactions with Search and these AI experiences. This can include interactions like what people search for and what feedback they provide to Google. With user feedback and human reviews, we evaluate and improve the quality of our results and products responsibly.

When trained reviewers work to improve the quality of Search’s machine learning models, we take a number of precautions to protect users’ privacy:

• Data that reviewers see and annotate are disconnected from users’ accounts.
• Automated tools help recognize and remove a broad range of identifying info and sensitive personal information.